Battery life considered the ‘holy grain’ of mobility features

When it comes to mobile computing, a number of important features take a backseat to battery life in the minds of consumers. Sure, I may be able to render high-definition video or have the same processing power as my work desktop, but if I can only use the computer or tablet for a couple hours before it needs to be plugged back in, what good is it? The entire draw of mobile computing is that users are able to access their information from anywhere.

That is why Apple has always made a big deal out of its battery life for its new devices. At no time is this more relevant than with the company's new MacBook Air. Its announcement was made during the Worldwide Developers Conference keynote address last month, but it was overshadowed by the unveiling of iOS 7 and OS X Mavericks.

It shouldn't have been, however, as a recent PC Mag article mentions the latest version of the portable computer could have a huge impact on the industry over the next few years. The reason for this is battery life. The previous models boast a five to seven hour battery life, which the new version blows away.

"Any portable capable of 12 hours or more fits into the holy grail of laptop computing, which is what we call 'all-day computing,'" the article reads. The piece goes on to say that this is something tablet users are already accustomed to. "With an iPad I never need to carry a power cord since on any given day it's guaranteed to outlast my business day, even if I am working extra hours.

Businesses can take advantage of this by partnering with an IT consulting firm that specializes in Mac Integration and can help businesses deploy iPads and MacBook.