More companies turning toward digital strategies

As technology continues to evolve and show the numerous ways that companies can benefit from implementing the latest innovations, more businesses are considering jumping on the bandwagon. Results drawn from recent survey that looked business spending habits confirm such a trend. 

The data comes from interviews with nearly 400 senior business leaders worldwide conducted in the fourth quarter of 2012 by Gartner research. The responses show that, by a four-to-one ratio, CEOs and other executives plan to boost IT spending in 2013. On top of that, 78 percent of respondents said they also feel comfortable planning out IT and business investments and growth for the next two years.

Additionally, the survey also uncovered that many organizations are looking to bring in technology officers to help lead their company into the next era business.

According to the research, the driving force behind this is companies looking to form digital strategies like e-commerce, mobility, cloud solutions and social media. Fifty-two percent of survey respondents said they have some form of these solutions in the works.

"CEOs and leadership teams must crystallize what they mean by digital strategy and work with a small subgroup from the executive team to define what 'digital' means and how it manifests in the broader business strategy," Jorge Lopez, vice president and analyst at Gartner, said in the report. "They must ensure all elements of the digital strategy link clearly to the core business strategy, and that they do not form an independent, possibly distracting, program of change."

This can be easier said than done and is why many businesses can benefit from partnering with an IT consulting firm, especially one that is familiar with how the latest innovations like an iPad deployment, effects company workflow.