Woz believes Apple could be losing the ‘cool’ factor

For years, Apple has been the "cool kid" in the technology world. From its innovative 1984 Super Bowl commercial to industry-changing products like the iPhone and iPad, the tech company has revolutionized the way that consumers look at a business that sells computers. Over the last ten years, Apple has not only changed the tech game, but culture in general.

However, according to Apple co-founder Steve "Woz" Wozniak, the company could be on the verge of losing that edge. The innovation gap between Apple and its competitors like Amazon and Google has tightened. Also, over the last few years the company has only updated existing products and introduced some less-than-well-received features like Apple Maps.

"We used to have these ads, 'I'm a Mac and I'm a PC,' and the Mac was always the cool guy," Wozniak told Bloomberg. "And ouch, it's painful, because we kind of are losing that."

Wozniak went on to say that it is not all doom and gloom. He said that the company is still able to determine the course of consumer electronics even as it faces tougher competition from the mobile phone and tablet markets. Apple is still "very good at setting a standard" when it comes to new products still has its "halo in the regard."

While the "coolness" factor may be waning, the productivity of Apple products is better than ever. The integrated ecosystem makes it simple to incorporate mobile devices into an office solution that is already running Mac computers. If a business plans to switch, the help of an IT consultant that knows Mac integration, can help ensure the ecosystem is deployed successfully.