The iPhone 7 camera

One of the most interesting parts of the iPhone generation is that almost anyone with a smartphone can produce a high quality photo. Ever since the first iPhone was launched in 2007, the cameras have continued to improve, allowing the amateur photography world to blossom.

In fact, applications such as Instagram and Snapchat are built on the premise of professional looking images. It is indeed an exciting time for consumers because they can capture moments of their lives in high-megapixel glory. However, what does this mean for professional photographers? Should they be abandoning their cameras, lenses and tripods and converting to the masters of the iPhone 7 instead?

To have a better understanding of what is available to the consumer, however, it is worth noting the details of the advanced technologies of both the iPhone 7 and iPhone 7 Plus. Here is a little more information on these handy innovations.

Some of the key details about the iPhone 7
On September 8, Apple CEO Tim Cook revealed the new iPhone 7 to a huge, roaring crowd in San Francisco and other individuals joining online from across the world.  The iPhone 7 represents the first major development in Apple iPhone technology since the last generation was released years ago. With the new technology, Apple hopes to recapture some of the market shares that have been lost to other smartphone providers.

One of the most exciting new features of the iPhone 7 is the camera. The camera setup has undergone a major makeover. With a 12 mega-pixel camera that provides an f/1.8 aperture, a six-element lens, a Quad-LED True Tone flash and optical image stabilization (for the first time)! Even if you're not an avid photographer, the removal of the headphone jack, enhancement of the screen and extended battery life should be enough to get you excited about the iPhone 7.

If you have made use of the camera on previous iPhone generations, you have probably noticed that the photos you take often come with plenty of blur as a result of a motion you never made (or a miniscule one that you did, but no one else has to know about it). The new opticla image stabilization feature should counteract the blurriness by enhancing the exposure time. Other features of the camera are expected to produce sharper, more brightly lit photographs while allowing users to create images that are more detailed and professional looking.

Jason Nocito is a successful photographer who recognizes the benefits brought about by new features of the iPhone 7. During the company keynote address, Apple quoted the esteemed photographer in support of the new product, according to ZD Net.

"I loved the depth of field capabilities and the ability to shoot fast without losing sharpness," Nocito said. "This iPhone proves you don't need a five-figure rig to be a great photographer. This camera is going to change the game."

Taking all of this into account, it's not hard to see why tech professionals are impressed by the new iPhone's capabilities. That said, there is no guarantee that professional photographers will all get behind the product as one that is ideal for professional photography. And even if they endorse it as a product that is acceptable to use for photography, will there ever be a transition to the use of iPhone 7s in photography? Only time will tell.

The world of photography is larger than an iPhone
There's much more that goes into photography than simply pressing a button. But the technical skills that are behind every brilliant photograph start with the base of knowledge. What separates professional photographers from amateur ones is essentially knowledge. Professionals have a better understanding of how different elements work togeher and interact with one another to make a perfect image. From the camera itself to the technical details surrounding every lighting, design, composition and editing decision, the modern photographer has to know how to put a wide variety of skills together to compose a lovely picture.

While there is plenty of merit to using the camera feature on the iPhone 7, the process is much more artificial than other, more traditional means of taking a photograph. That said, unless you want to spend a lot of money upgrading antiquated camera equipment, the iPhone 7 provides users with a user-friendly means to capture a beautiful photo.

Try incorporating your iPhone as a part of your tool kit
Although the iPhone 7 might not completely replace cameras used by professional photographers, it adds another option in your tool kit for pictures. A number of photographers described their own reactions to the new features of the phone in a September article in Time. Corey Arnold, a photographer and fisherman based in Alaska, uses the iPhone when he's out of the water.

"Many great opportunities to make natural light photos have been lost to cameras and lenses not fast enough to handle the dark," he said.

The iPhone 7 is certainly a step in the right direction for the photography world. For those accustomed to using cameras daily, it might not make a difference, but it is another device that could help you shape your brand. For more tips on how to get the most out of your Apple IT environment, contact MC Services today.