It is pretty easy to see many experts believe there is a "cult of Mac," that users have drank the "kool-aid" and that they will only use products and services that have been put out by Apple. Walk through any Starbucks or mall and there is a good chance that a majority of the devices being used by the patrons will be from this popular tech company.
The company has a dedicated fanbase and continues to put out innovative products that ripple through the entire tech industry. The latest research from Morgan Stanley suggests that the company's total number of users is about to grow substantially.
According to a report from CNet, the study predicts Apple will add 100 million users by the end of 2013 and surpass 600 million total. That is second only to the number users on Facebook when it comes to global tech users. This means that nearly 40 percent of all new devices purchased over the next year are done so by new users.
"Apple's advantage over other hardware platforms is its ecosystem, which creates 'stickiness' and opens new revenue streams," Analyst Katy Huberty said in a statement. "New services, like mobile payments, video, streaming music, or ad exchange, can help monetize Apple's user base. One of the opportunities is mobile payments, where Apple can leverage its large user base, secure platform, and acquired AuthenTec technology."
Many of these features that Huberty mentioned can have a large impact on the business world and telecommunications sector. Companies can partner with an IT consultant who is familiar with Mac integration to become one of the 100 million news users the company is adding.