Mobile user experience critical for all businesses, small and large

Yahoo has gone through a seemingly hazard-leaden obstacle course in the last few years, as competitors like Google and Facebook have jumped to the forefront of the Web and technology industry. When Marissa Mayer, a former Googler herself, was named Yahoo’s new CEO in July, it signified a shifting strategy for the once dominant internet giant.

One of the major new focuses for Mayer and company is mobile computing and content consumption.

“The nice thing at Yahoo is we have all of the content people want on their phones,” Mayer said in an interview with Bloomberg at the World Economic Forum in Davos, Switzerland last week. “There’s an opportunity, not only to provide that value to the end user, but also to create a great business.”

As Mayer has pointed out since taking the corner office at Yahoo, user experience can make or break a company. But, this doesn’t just apply to the tech world. The bottom line is that so much of the content and services people avail themselves of these says is accessed through smartphones and tablet computers.

For small and midsize businesses that lack the depth in IT staff and training, technology consulting partners can guide them through the ins and outs of iOS management and other mobile platforms that they want to use to deliver their content to users.

When you consider an iPad deployment for your company, it is imperative that you look at it from all angles. It is about improving process efficiency. It is about providing employees more flexibility in doing their jobs. But, it is also about understanding the ecosystem in which you are distributing content and what the user experience for your customers is like.

When you and your technology consulting partners do that, you can hone in on the exact strategy that will benefit both your customers and your company as a whole.