One complaint many consumers have with Apple when it comes to mobile device purchases, is the lack of a trade-in program. With new gadgets coming to market seemingly every year, some customers would benefit from the ability to save a little extra money turning in an older device for a discount on the latest iPhone. This could also boost the refurbished sales plan and make it possible for consumers to get a smartphone below retail price.
According to a report from Bloomberg, there are rumblings that an Apple trade-in program could be in the works and may even be rolled out this summer. Citing "people with knowledge of the plan," the article says it would involve enticing customers to upgrade their devices while offering more refurbished products.
"The iPhone is an iconic device that people around the world want to own," David Edmondson, the CEO of eRecyclingCorp, told the news source. "If they can't afford a new Mercedes, they'll get a used one."
Walter Piecyk, an analyst at BTIG LLC, added that getting iPhones into the hands of as many people as possible is a major focus for the company going forward and offering used devices is one way to do that. This is especially important as Apple releases more services that are delivered through the mobile platform.
If this is successful, it would mean more Apple mobile devices finding their way into offices around the country. Bring-your-own-device policies are growing in popularity, and the iFamily of gadgets are leading the way. Companies can partner with an IT consulting firm that specializes in iPhone and iPad deployment to ensure they can optimize the solution.