The iPhone 7 price cut you may have missed

With rumors swirling ahead of Apple's expected iPhone 7 release this fall, one update seemed to come through completely under the radar. Funny enough, it's one that could have a much bigger impact on the handset's sales than the number of pixels in its display or even the battery life: Apple appears to be making the iPhone 7 $100 dollars cheaper than past iPhones. 

Reports from the Wall Street Journal, which has an excellent track record covering Apple, suggest that the software giant will nix the entry-level 16GB iPhone in 2016. Instead of choosing between 16, 64 and 128GB, consumers shopping for an iPhone 7 will be face a lineup of 32, 128 and 256GB handsets. This change makes a lot of sense for both Apple and its customers, as more advanced processors, cameras and displays have made photos, videos and apps larger than ever. 

So, what does this have to do with price? In the 16/64/128 lineup, the 16GB model is all but unusable due to today's large file sizes, according to Forbes author Gordon Kelly. That leaves prospective iPhone owners forced to spend an extra $100 to jump up to the 64GB version so they'd have enough storage to operate. With 32GB in the new entry-level phone, however, users won't be as hard-pressed to shell out for a model with additional storage. Sure, the 64GB version offers more than the 32GB option, so we're not exactly comparing apples to apples (excuse the pun). Even still, the lineup change lowers the barrier to entry for casual iPhone users by $100, surely enough to make a difference for many smartphone shoppers. 

At MC Services, our certified IT consultants can help support your business's Apple environment. From Apple support and training to full-scale iOS management programs, we have the expertise to help you do business smarter. Contact us today to learn more.