Apple CEO: ‘There will be new categories’

Almost as if on cue, Apple CEO Tim Cook, added more fuel to the ever-burning rumor fire when he spoke with The Wall Street Journal earlier this week. The line that sparked the increased intrigue is: "There will be new categories. We're not ready to talk about it, but we're working on some really great stuff."

Naturally, the term "new categories" has many people's mind spinning. Apple hasn't launched a new product category since 2010 when the iPad came to market. Some may argue that the iPad mini or iPad Air count, but others see those as refinements of an existing product line.

The interview was conducted to discuss the announcement from Apple that the company has repurchased $14 billion of its own shares. This is happening in the wake of company stock falling 8 percent at the end of January due to lower than expected iPhone sales. This raises the amount of stock purchased by Apple over the last 12 months to $40 billion. Cook, however, said that there is nothing to worry about and this move is all positive.

"It means that we are betting on Apple," Cook said. "It means that we are really confident on what we are doing and what we plan to do. We're not just saying that. We're showing that with our actions."

Cook made similar comments last year, saying new products were coming through 2014. Could this mean the iWatch is inching closer or is something else is in development? Only time will tell, but an IT consulting firm that specializes in Mac integration can ensure your business is able to take advantage of it.