There are typically two types of customers that most technology companies focus on - consumers and businesses. The former is the everyday Joe's that use computers or tablets to search the internet, read books or play games in their personal lives, while the latter involves using tech in the enterprise. While there is some overlap, these two areas require different things to be successful and it is not always easy for a single system to achieve both.
This is easy to see with Apple where the iPad is firmly located in both sectors. Just look at the different ways that tablets are impacting both the personal and professional lives of a single individual.
According to an article from The Economic Times, sales of the iPad have been dropping slightly in recent months. This has happened because of the slower product life cycle of these devices and a slightly high price tag that has some individuals holding on to current devices instead of upgrading as soon as a new model is released.
The belief is that to boost these numbers, Apple has to push further into the enterprise. The company has already been pushing this approach and the new partnership with IBM is only going to take this to a new level.
Just because Apple is pushing into the enterprise, that doesn't mean a company can easily adopt it. With the help of an iOS management company that specializes in deploying solutions and training employees on how to best use them, any organization can easily adopt the latest solutions.