When the latest versions of the iPhone (5S and 5C) were released on September 10, the iPhone 5C was an interesting device. Many believed it would be the rumored "cheap version" of the smartphone. Made out of a curved hard-coated polycarbonate plastic, it seemed like the speculation was true.
However, the device still carried a high price point and the sales numbers have been less than spectacular. A recent article from CNN Money is reporting that Apple has started making price cuts on the device in markets outside the U.S. and has introduced an 8GB model.
According to the article, the initial goal was for the device to have a big impact in markets like China. The numbers show an opposite trend, and while some have said the plan has "bombed," CEO Tim Cook has said there was a misjudging of demand.
"The fact is, Apple doesn't know what demand for the iPhone 5C will be in developing markets," Piper Jaffray's Gene Munster told the news source. He added that rather than give away more margin than necessary the company decided to start high and make adjustments later.
On the Apple online store, the 8GB iPhone 5C is available in the U.K., France, Germany, Australia and China, but not in the U.S. One reason for this is because the device is actually selling well in the U.S.
It is no surprise that every tweak to the iPhone is gone over with a fine tooth comb. The popularity of the smartphone in both personal and business sectors have more companies seeking out quality Apple support services.