While Milwaukee and Madison are home to most of the state's tech companies, others have grown in smaller cities.
More than one million credit cards were activated during Apple Pay's first 72 hours.
At a Milwaukee event, investors said they are pleased with the returns on their Wisconsin ventures.
Apple posted an $8.5 billion net profit in the last quarter, thanks in large part to the new iPhones.
Apple Pay began operating on October 20 in the United States for iPhone 6 and 6 Plus.
Wisconsin's startups are seeing increased investment as a result of public and private initiatives.
At a press event, Apple presented two new iMacs and two iPads, and set a release date for Apple Pay.
FileMaker has published an online design guide for high-performance solutions.
Apple will hold an event on October 16 to introduce the new iMac, iPad and OS X.
BlackBerry continues to lose smartphone market share as Apple has improved its business capabilities.