Apple CEO Tim Cook told The Wall Street Journal that the company will be introducing a new set of improved security measures to its iCloud storage service. Cook addressed the recent notorious publication of photos of celebrities, which were obtained from Apple devices, clarifying that the iCloud was not hacked in the attack. Rather, the celebrities in question were the victims of phishing scams or, in some cases, the hackers simply correctly answered security questions. No IDs or passwords were obtained from Apple's servers.

Starting in two weeks, Cook said that users will receive email and push notifications when someone attempts to change an account password or restore iCloud data to a new device. Features that are already in place include notifying the user of a login or password change on a new device. If a client is advised of any untoward activity from an unauthorized user, they can immediately retake control of their account by changing the password or contacting Apple's security team. Cook admitted that Apple could have done more to notify its users of the attack, but denied any fault in the company's technology.

Apple is just days away from one of the biggest events of its entire history, when it will unveil the iPhone 6 and, according to more recent reports, a new iPad Air and smartwatch. This is in addition to the upcoming public release of its new operating systems, iOS 8 for mobile devices and OS X Yosemite for desktops and laptops, which are already available to developers.

A specialized IT company can help businesses prepare for the coming wave of new technology by providing Apple training and support services. iOS management and iPad deployment are available to companies who want to get ahead of the competition by making the most of the latest innovations.